Rabu, 01 Agustus 2012

It's Time For Another Movement ' Life Insurance Style

The start of another movement

Stories like the two below are the ones I wish I didn't have to share.

Unfortunately, I know similar stories like it occur each and every day.

*****

It had been three years since she lost the love of her life.

Sitting in my office a tear forms in the corner of her eye.

Thinking about that day that she walked into the kitchen to find the love of her life gone.

Unexpectedly and prematurely gone.

It was way to soon.

I can remember the first meeting we had when she shared the details of that tragic day when she lost her husband.

Healthy at the ripe age of 50, they had many more years ahead of them.

Even his healthy lifestyle and routine physicals couldn't stop him from having a heart attack that ended up taking his life.

Having to deal with all the emotional aspects of losing your spouse is draining. Thankfully the one thing she has not had to worry about is the finances.

Why?

Life insurance.

Eerily Similar''

Just a few days later in the same office I have another meeting. This meeting is all too similar as the initial meeting I had with the other client. She, too, had lost her loving husband prematurely.

She was still in the grieving process and hadn't quite grasped that he was no longer here.

The big fundamental difference between the two occurrences was life insurance.

In this case the husband did have some life insurance but not nearly enough; only having a $25,000 policy.

What does that mean for his surviving spouse? She is left with a mortgage, debt, not nearly enough in retirement, and the outlook of having to work until at least 70 ' if she can retire at all.

Two Tragic Losses, One Even More Tragic Outcome

Sitting in my office and witnessing these two relatively identical situations was just another reinforcement of why life insurance is so important.

We all think that nothing is every going to happen to us; that we're all invincible.

I'm sure these two widows will be the first to tell you that that is not the case.

Introducing Another Movement

You might recall another movement I did called the Roth IRA Movement where I shared the importance of saving and the benefits of doing so with a Roth IRA. Today I'm announcing another movement, this one called the Life Insurance Movement.

Its motivation is to make sure that every couple that is in need of life insurance has it, and make sure they have enough coverage.

I'm excited to share that I formed strategic partnerships with BankRate.com, LifeHappens.org, InsuranceProviders.com, Insure.com and many others to help bring awareness of the importance of having life insurance.

Why Life Insurance?

The stories above should solidify the important of having life insurance.    But if not, here's something to chew on:

According to Genworth,

52 million American adults with household incomes between $50-$250k don't have life insurance coverage. Of those insured, it will only cover them for 3.6 years.

3.6 years! That's not even close to being sufficient.

Even if you have life insurance, chances are it's not enough. It's time to get your family protected!

How to Participate

The Life Insurance Movement will occur Wednesday, August 22nd.   The sole purpose of this event is to bring awareness to a very important topic and spread the word.   To encourage you to spread the word we're going to be having a raffle like give away for those that help out.  While we definitely want more bloggers on board, there will also be incentives for non-bloggers to get rewarded for sharing the event through Facebook, Twitter, and Pinterest.

We don't have all the prizes worked out yet, but stay tuned for some really cool ones that I know will give you incentive to spread the word about the life insurance movement.

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